WHAT TO DO WITH SOCIAL MEDIA?

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Sep 12, 2011 3 Comments ›› Chioma Chuka

So recently I joined an online classroom on World Pulse, a network I’ve belonged to for a while. The training is also a selection process under the auspices of Voices of Our Future, and successful candidates will be privileged to be mentored for a four month period. That in itself is another selection process because at the end of the mentoring stage, three grand prize winners will…….. (that’s not the essence of this post).

Leave the prize, focus on the learning!

As part of the requirements for the course, there’s a class assignment to be handed in every week based on the learning material uploaded on the group. I’ve handed in mine, and while I cannot upload the learning material because of copyright issues (and my request for permission to hasn’t been granted yet), I thought to upload my answer to the question for the week, which is also reproduced below. I believe that in doing this, I am not only contributing to the body of knowledge on social media out there, but it also affords everyone the opportunity to learn a little more about social media! I hope my answer captures the excitement I felt from the first week of study, welcome to class folks!

The Question - 

Write a 500 word or less article that describes:

  • What most excites you about Web 2.0;
  • What solutions you think Web 2.0 brings to the global women’s empowerment movement;
  • How are, or can, these tools be empowering for you?
My Answer

The exciting thing about Web 2.0 for me is the very principle of its existence which is being the foundation upon which blocks like citizen journalism, collaboration, empowerment, knowledge sharing, etc. are placed. It is the fact that power is slowly moving back to the people, and people can, using social platforms, demand accountability and good governance from their leaders.

I am Nigerian, and this year my country utilized social media in her elections for the first time. It’s been heart-warming for me to trace the journey of voter registration campaigns, live monitoring of polling centres by people with smart phones, prompt dissemination of information (especially during the post-election crisis), and first hand news of collated results, all facilitated via social media and networks, especially Twitter.

I believe Web 2.0 adds three major dimensions to the global women’s empowerment movement, and I’ll explain briefly using the ‘Cancellation of the MAC/Rodarte Line’ based in a small town called Juarez. The full story is here.

  1. Worldwide collaboration – the controversy sparked by the impending partnership by MAC and Rodarte was pushed by blogs and discussions over the internet. I imagine that a good number of the bloggers and commentators were not from Juarez; according to New York Fashion e-zine, “all it took was one upset blogger
  2. A voice – ordinarily the new makeup line would have sailed, there would have been a big launch, but the rape and molestation of females in Juarez would have continued ‘unknown’ to the world. The outcry via Web 2.0 not only stopped the line, it created awareness of the atrocities females in Juarez suffer, and it raised money for them too!
  3. Citizen reporting – again the women in Juarez (or anyone else) who wanted to register their displeasure with the MAC/Rodarte collabo would have had to take their story to traditional media establishments, who might have decided to carry the story or not (based on house style, their ranking of the importance of the story, and even corruption). Social media means that everyone creates and publicizes their own news from their own corners of the world, and that is what those bloggers did.

These tools have empowered me in a variety of ways. As a person, I can champion causes I believe in on my blog, and publicize them via other social networks I belong to. As a student, I can source information from any part of the world, and I can share too. My participation in this Voices of The Future Classroom is another means by which I am increasing my skill. And as a professional, social media affords me the opportunity to collaborate with people, even before any offline communication.

I’m interested in expanding the frontiers of social media usage in my country especially amongst young people because that the more people find their voice using social media, the stronger the voice with which we can creatively collaborate with our government in our quest for good governance.

Answer complete, it’s your turn!! What can you do with social media? Have a go at answering the questions, you can do it!

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Comments

  1. Abang Mercy says:

    Good one Chioma. Interesting read. Ok permit me to pick my pen and also outline what i can do with social media..I will return here when i am done writing.

  2. [...] What to Do With Social Media? (chiomachuka.com) [...]

  3. [...] and it occurred to me that I hadn’t put up the answer to the question for week four! Weeks one, two, and three are hyperlinked so you can see the previous questions and [...]

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